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V.I.P. Petfoods
The Pioneer in Chilled Pet Food
V.I.P. (Very Important Pet) Petfoods® is built on three generations committed to the petfood industry and pet welfare. Renowned for its use of high-quality Australian meat and ingredients has made our chilled products immensely popular.
As a testament to our heritage, V.I.P. stands as Australia's premier pet food company and the foremost producer of fresh chilled pet food globally. V.I.P. has expanded its range to include beloved dog meatballs, mince, chunk toppers, and various sizes and flavors in the cherished dog rolls format.
Easy to cut
“My 3 year old schnoodle loved this. The roll is easy to cut, if your dog is outside when you cut it. He seemed to really like the texture and could eat it alone or mixed with dry food.”
Domenic, VIC
Won their hearts
“V.I.P. Petfoods Dog Food Chunkers have truly won the hearts and stomachs of my three dogs - Jack, Pippa, and Patch. It was clear they enjoyed the change from the usual kibble. ”
Renee B, QLD
A big hit
“This gourmet chicken dog roll from V.I.P. Petfoods is a big hit with our canine trio. The first thing that stands out is the taste - it's clear that they absolutely love it.”
Renee, QLD
My dog loves this
“My dog absolutely loves this food I have since bought another bag. He didn’t have any reactions to changing to this food.”
Mich, QLD
Loved these chunkers!
“My dog (a kelpie cross) loved these chunkers! She would salivate as soon as I opened the bag.”
Nicole, VIC
Pets are an important part of our family
Rooted in the enduring tradition of hardworking Australian families, our business was founded to cater to the specific needs of Australian pets for fresher locally made pet food. Born out of a commitment to quality and care, our journey reflects a deep-seated tradition of dedication to our furry companions.
Proudly Australian made
Our product is proudly manufactured in Australia, contributing to job creation for Australian workers in the Yatala region. By choosing V.I.P., you not only embrace superior quality but also support the local community, fostering economic growth and employment opportunities in this thriving Australian locale.
Quality ingredients at everyday price
Our product combines quality ingredients for your pets' optimal health at an affordable price. We believe in providing excellent pet nutrition without straining your budget, ensuring every pet can enjoy high-quality food without compromise.
Complete & balanced meals
Meaty chunks that your pets will love. Filled with essential nutrients including protein for muscles, and calcium and phosphorous for healthy teeth and bones. Your pet gets the goodness of real meat fortified with thiamine and taurine to support optimal health, in an enjoyable chilled dog and cat food that will make mealtime more exciting for them and more convenient for you.
Made in state of the art facilities
V.I.P. Petfoods® is crafted in our state-of-the-art facility, ensuring your pet's food meets the highest quality standards. Rest assured, your furry companion receives top-notch nutrition from our cutting-edge production facility.
Our products
V.I.P. range of chilled food includes dog rolls, pet mince and cooked meatballs can be found in the pet food fridge section.
What are the benefits of feeding V.I.P. Petfoods®?
Is your V.I.P. range grain free and gluten free?
Are your V.I.P. Petfoods® for dogs or cats?
Are your V.I.P. Petfoods® complete and balanced? What does that mean?
What product types are available and how can I incorporate them into my pets’ diet?
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