Together we transform every pet's life for the better, with fresher.

Transforming lives together

Our Brands Our Vision

Our story

We are innovators of a new era in pet food.

Inspiring every pet loving family to choose all that is fresh, natural and real. With over four decades of experience, we see things differently - in our pets, our pet food and our people.

At our core is an unwavering passion for the wellbeing and happiness of animals. We believe that pet food should be complete and balanced, made with the highest quality ingredients, whilst offering range and diversity.

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Our House of Brands

Our brands
are committed to
championing real food

We are a collector of brands from all over the world. What started out as an Australian heritage has expanded over different continents and landed back to the same idea of feeding better. Our careful curation is an embodiment of our values – fresh, natural and real.

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