Real Pet Food Company announces its intention to acquire Bombay Petfoods Ltd, New Zealand’s market leading Chilled Pet Food Manufacturer.

We are pleased to announce that V.I.P Petfoods (Aust), trading as Real Pet Food Company, has announced its intention to acquire Bombay Petfoods Ltd (including Super Pets Limited) from its current owners by no later than 30 June 2017.
Bombay Petfoods is the market leader of chilled / fresh pet food in New Zealand, and owns the number one brand Jimbo’s. It has a particularly strong presence in the cat market, allowing for strong opportunities to leverage across our dog portfolio. The acquisition is strategically aligned, and provides a solid platform for further expansion in the NZ market.
It is intended that we will take ownership of the business at or around 1 July 2017. The NZ business will continue to be managed as is, led by Dave Allan and his management team.
As we work through to completion of the acquisition, in the interim we will be initiating a working relationship with the Bombay Team who will take on the management of our current NZ business, including sales and distribution. There are obvious synergies in the two businesses combining forces in the New Zealand market, and we will be focusing on a seamless transition as operational aspects are worked through.
We take this opportunity to thank Dave Allan and his team on the collaboration and support shown to date, and we look forward to continue working with them into the future.
If you have any queries, please contact a member of the Leadership team.
David Grant

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