Branded Portfolio Innovation Manager

Permanent / Full Time|
Posted 8 months ago
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Real Pet Food Company has built a reputation for the freshest products you can find. Disrupting the market, we are serving real, locally sourced and made pet food - wet, dry, fresh, chilled and treats. No one knows pets quite the way we do. We are a fast-growing, innovative FMCG Manufacturer with strong ethics and a love for keeping it real. Our success comes from having a great team of people behind some pet favourites with brands such as Billy & Margot, Farmers Market, Ivory Coat, Fussy Cat & Love’em!

This is where you come in…
We are looking for an experienced, disciplined and innovative individual who is looking to join a rapidly growing company and category! The role requires an individual who has experience in ideation through to execution including strategic plans for accelerated growth.
Partnering widely with stakeholders across our business, this role will drive the long-term innovation in our branded treats portfolio. Responsible for developing and implementing a busy events calendar with a high rotation of SKU’s in the most profitable segment. This role will suit someone that is comfortable thinking outside the box, being creative and enjoys core brand management from planning to execution.

Responsibilities include:
  • Drive strategy & innovation of our treats portfolio
  • Responsible for brand planning, strategy & execution of Love’em Treats brand
  • Digital-first approach to reach the target consumer
  • Developing and executing robust and effective Social Media strategies
  • Develop long term NPD pipelines & portfolio strategy – think ambitious growth!
  • You will work closely with the Project Commercialisation Managers and R&D Manager to bring the pipeline to life. Not to mention strong cross collaboration with other brand managers & Sales teammates daily.
  • A proven history of idea generation and the development and implementation of an innovation pipeline
The ideal candidate:
  • Experience within the FMCG industry is a must, bonus if you have pet experience or a demonstrated capability to adapt and learn the complexity of different categories
  • Understand consumer insights and turn this into action
  • Creative thinking – keen to push the boundaries, find solutions and do what hasn’t been done before
  • Genuine team player, you care about your pack and your collective contribution to add value
  • Able to lead and influence with skill. Strong communication skills to manage team in multiple locations - written, verbal, presentation​
  • Attention to detail
  • Strategic agility with the ability to follow through to implementation
  • Strong project management experience, managing a high number of complex projects
  • Experience in the pet industry will set you apart but isn't essential - A passion for pets is though!
  • Role Model Real Pet Food organisational values
Our offer:
This is a unique role & opportunity in a growing global company. We are looking for someone to be part of our ambitious growth journey by providing the opportunity to lead the strategy and evolution of our brands!

When you join Real Pet Food Company you have an opportunity to make a significant contribution while developing your career within an expanding FMCG company. With the continued growth of our business, this is an exciting time to join The Pack.
Employment type
Permanent / Full Time
Job Functions
Marketing / PR / Events
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