Real Company

A Real Aussie heritage with a global vision

The story of Real Pet Food Company starts in 1994 when Tony and Christina Quinn set up a small chilled dog roll facility in Burleigh, QLD under the name V.I.P Petfoods. From this small factory the business quickly grew, and in 2002 moved into the larger and current home of Chilled & Fresh Pet Food at Yatala, QLD.

In 2015, the Quinn’s agreed to sell the business to Quadrant Private Equity (QPE) and with this change of ownership also came a change of name, and Real Pet Food Company was born. Over the next two years seven acquisitions were made including Nature’s Gift, Tucker Time, Dr B’s BARF, Billy + Margot, Ivory Coat, CME Factory at Inverell and the Jimbo’s business in New Zealand.

Along with the acquisitions, the Company has grown through hard work and determination. We have launched new brands, such as Farmers Market, and we are now represented in Australia, New Zealand, the UK and the US. We have 9 manufacturing facilities across the Globe producing all formats of pet food, and remain the largest Chilled/Fresh pet food manufacturer.

In November 2017, it was announced QPE had sold Real Pet Food Company to a new group of some of Asia Pacific’s leading investors. The vision being simple – to be a Top 5 Global Pet Food Business by 2022 by continuing to produce healthy, nutritious and real food for our dogs and cats!

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Real food

Real means fresh ingredients. It also means fresh methods. Innovation is in our nature and we’ll never stop following our instincts. The rigours of our product development mean your pet will be able to experience real food that is healthy and simply tastes great.

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Real Love

Real food is what we make. But the reason we make it is love. There’s nothing like the love of our pets, so we’ve been developing the perfect recipe for wagging tails and satisfied purrs. Because we know that the real food you serve your pet, comes back to you with love and affection.

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